Product Marketing Manager News Perform - Job In Melbourne VIC Australia

Product Marketing Manager News Perform - Job In Melbourne VIC Australia
Product Marketing Manager News Perform - Job In Melbourne VIC Australia

Product Marketing Manager News Perform - Job In Melbourne VIC Australia

News Perform

Melbourne VIC

Marketing Communications (Marketing & Communications)

Full time

Our Mission

News Perform is a lively and innovative digital media business with an ambition to gain global recognition for helping people to make their best 'bets'. 

News Perform is part of the News Sports Network at News Corp Australia. It is a business that was formed by amalgamating market leading companies. Up to 2 million Australians a month visit our leading Australian brands, Punters, Racenet and The Greyhound Recorder. 

We promote the racing and sports industries through innovative products and experiences. We bring together content, lead generation, marketing and technology capabilities to help people across the world make their best 'bets'.

Our ambition is to cement our position as Australia’s biggest racing/sports network and take our products global. 

We are our people, we are proud to have recently been awarded the Great Place to Work Certification and pride ourselves in scoring over 80% for our engagement score for 2 years in a row. Our company culture is our top priority!

The Team

The Product team is a key function within News Perform that encompasses Product, Design, Customer Experience and Traffic. The strategic development and management of the product roadmap is a key pillar of News Perform’s future growth. 

The team’s purpose is to understand our customers, so we can create quality products and experience. 

The Product team has end to end responsibility for the management of this varied roadmap which includes the development of the product strategy, conducting research that validates the right customer problems to solve, design and prototyping, product delivery, go-to-market and measurement / tracking of product performance and engagement. This may involve continuous improvement initiatives on our core existing product suite along with playing a lead role in developing innovative solutions to underpin domestic growth and international expansion.

We work with the best brands in our space. We are a fully digital business which works on the Google product suite and collaborates on Slack, Monday, JIRA, Confluence and Miro. We trust our staff and understand everyone needs flexibility with their work. 

Our team is talented, focused and friendly. We're in horse racing and sport wagering and are madly passionate about this space. We are Melbourne based and have ambitions to grow a global business from this location. 

The Role


We are seeking an innovative product marketing manager to improve our company's product marketing strategies and competitiveness. As a product marketing manager, you will work directly with the Head of Product and Traffic Lead to grow News Perform’s free and marketable and subscription audiences. 


Your roles will include but aren’t limited to: analysing competitor behaviour, identifying market trends, and increasing our market share. To be successful in this role, you should demonstrate a great track record in product marketing and interpreting marketing metrics. 


As a direct report of the Head of Product, internally you will work alongside traffic, product, design, CX and customer support as part of the greater product team but you will also be expected to play a lead role in driving product marketing collaboration with the sales, traffic, content, tech and finance divisions both within News Perform and the wider News Corp Australia consumer teams. Of particular importance is your ability to engage, collaborate with and influence cross-functional stakeholders, explore and develop new ways of thinking and lead a high performance culture that executes flawlessly. 


The responsibilities of the role are:

* Analysing product marketing strategies to identify new opportunities.

* Developing customer and product-oriented marketing and branding strategies.

* Developing GTM strategies for all new products and enhancements 

* Nurturing customers from acquisition to conversion and beyond 

* Growing the bottom of both News Perform’s free and marketable and subscription funnels 

* Working with content creators to make content that reflects the product and brand image

* Performing competitor analysis toward an increased market share.

* Liaising with management, marketing, sales, and production teams.

* Monitoring key marketing metrics and developing market segmentation models.

* Work with our CX team to monitor user-experience feedback in all new products and enhancements 

* Research and define our customer and user personas, their specific needs, pain points, and goals that we can help address.

* Research, document, and operationalise particular customer user cases and problems that News Perform solves.

* Research and support pricing and packaging decisions in order to meet market demands and needs.

* Define and lead market research projects into specific market segments.



* Advanced knowledge of consumer behaviour sciences and marketing strategies.

* Exceptional ability to increase competitiveness and market share.

* Ability to develop strong customer relations and feedback channels.

* Strong knowledge of digital media products and subscription business model

* Strong knowledge on how to measure and track product marketing performance and engagement

* Exceptional stakeholder management skills including to collaborate with and influence 

* Data-driven, use data to measure results and inform decision making and strategy development.

* Extensive experience in at least one of the following domains/areas (portfolio management, requirements management, agile project management, source code management, continuous integration, quality management, application security, continuous delivery, containers, kubernetes, release management, or application performance monitoring)

* Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.

* Aligns with our values: Team Players, Innovative, Customer Focused, Driven and Accountable


* Bachelor's degree in marketing, business development, or similar.

* 3-5 years of experience as a senior product marketing manager in a related industry.

* Demonstrable experience in product marketing and innovation.

* Advanced competency in researching market trends and consumer behaviour.

Highly desirable: 

Interest in sports and wagering

Experience and / or knowledge of the horseracing industry


The Perks

* Genuine flexible - Hybrid working environment with remote working and extended hours.

* Employee support & well-being programs, giving back to the community initiatives

* Learning and development programs, on the job training and mentoring 

* Inclusive dress code, dress as me

* We value family! Generous paid parental leave

* We celebrate excellence and hard work company wide via gifts, discounts, social outings and awards

* Competitive bonus schemes for all roles within the company

* We encourage Innovation through our innovation Cool Down initiatives

* Fun collaborative, purpose fit offices

* Fully stocked kitchen with daily snacks, coffee, tea and afternoon beverages

* Loads of amazing team connection activities within work, outside of work, within work hours and outside work hours

* Awesome company celebration

* We sincerely embrace diversity, equality and inclusion

* Centrally located, 5 mins walk to Flinders Street station, central to food, shopping and entertainment

* We are Great Place to Work Certified.  



At News Perform, Diversity & Inclusion is central to how we build our teams. We believe that it is essential to spark creativity and innovation and are committed to building an inclusive and supportive environment for all our employees. Our team keeps growing into an inclusive community that includes members of all sex, gender and religious identities, and various cultural backgrounds - and we are always looking for ways to increase our diversity!


Interested? Apply today to join us by clicking on the link below or reach out to Shreya ( for more information.

If you require alternate arrangements, please let us know and we will be happy to help!

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